LAS VEGAS CHOSEN FOR NEW ELECTRONIC
RETAIL CONCEPT BY BEST BUY STORES

A corporate BEST BUY spokesman said
that the Las Vegas market was selected
to test this new concept due to the
personality of local managers and
employees.

Then, it will be used nationwide in
all Best Buy stores.

The new concept is to provide one
centralized runway to easily access
products and displays with dozens of
hands-on and interactive kiosks to
allow drive time on new gadgets.

This concept differs from most other
electronic stores.

The spokesman said,"there were many
factors involved in the selection
process,including location of the
market, need and ability of stores
to undergo changes, and also the local
team's willingness to embark on this
pilot effort with us."

The store manager of the Maryland
Parkway Best Buy has about 120 employees
to be trained on this new and revolutionary
concept and he said, "normally, if a customer
needs a computer they will go straight to the
computer department. But, here at Best Buy,
there really aren't any departments!"

"Every employee is trained everywhere cutting
down the wait time a customer has."

Shorter wait times were particularly noticeable
during this holiday season when stores are
jammed with customers seeking electronics

The hands-on demos and the futuristic look
of the new concept has appeal to shoppers
intimidated by technology and was first tested
in six Southern Nevada and in Pittsburgh and
results will determine if it will be in Best
Buy stores nationwide.

The time-line for a full national roll out was
uncertain, but the company was planning to
add more stores next year.