Dec. 6, 2011
CLOSING IN ON 40 MILLION YEARLY
VISITORS LAS VEGAS REMAINS THE
NUMBER ONE TRADE SHOW DESTINATION
IN NORTH AMERICA -
-- A ranking Vegas has held for 17 consecutive
years! Visitation numbers have been increasing
for more than 18 months and convention attendance
is up almost 10 percent through the first three
quarters of this year.
Hotel occupancy is more than 85 percent, 20 plus
points above the NATIONAL average! Needless to
say, the tourism industry is helping lead Nevada
out of the recession.
Since the of the recession in 2009, tourism has
added nearly 16,000 jobs. In November the
Convention Authority introduced the Destination
Innovation and Leadership Plan, a three year
business strategy designed to further strengthen
the recovery of Vegas tourism which will be
introduced early in 2012.
It will target Brazil and China for their strong
economies and emerging middle class spending
power. It's goal is to increase international travelers
from 18 to 30 percent market share.
Also, the new plan will increase the number of
flights to Vegas by hosting prominent airline
conventions and opening the 2.4 billion dollar
terminal at McCarran international airport
in June 2012.
Another strategy is to capitalize on the popularity
of Las Vegas for various holidays and special
events with a goal of marketing at least one
special event monthly.
The "What Happens Here, Stays Here" advertising
campaign will remain and was recently selected as
the Number one campaign in North America and
will be inducted in the Madison Avenue Advertising
Walk of Fame.