LAS VEGAS SKI RESORT OPENS WITH A NEW LOOK

The ski resort at Mount Charleston opened for opened for its 2011 and 2012 season at 9:00 on November 19th. Three chairlifts and one surface lift that serve the areas 16 trails and freestyle terrain ran until 4 p.m. 

The Sports Shop, the Big Horn Cafe, arid the Bristlecone Lounge were open from 8:30 a.m. to 4:30 p.m. Snowmaking is in progress with a snow base of between 12 and 18 inches with at total season snowfall of 21 inches.

This season almost every aspect of the resort's operations has been modernized. Point of sale systems were updated, lift tickets were bar coded and the rental shop's process was streamlined.

The goal was to make the consumer experience more enjoyable. About 35 percent of skiers are tourists who build a snow day into their Las Vegas vacation. About 15 percent of the tourists come from Hawaii.

About 5 percent hail from Southern California, another 5 percent from Asia. A spokesman said, "this resort in a couple of years will surpass Brian Head and Big Bear."

During the 2011-2012 ski season, over 8 million people were estimated to have visited the Pacific Southwest to ski or snowboard according to a National Ski Areas Association report.

The Mount Charleston Ski and snowboard resort sees from 300 to 2,000 visitors daily. Business at the resort increased about 5 percent last season.

Besides the above mentioned upgrades, the Las Vegas resort began a 35 million master development plan during the summer that will expand the number of trails to 50 and lifts to 10.

Irv